MISSION AND VISION:
Founded in 2012, Million Hoodies Movement for Justice is a racial justice membership organization confronting anti-black racism and systemic violence. Our mission is to build next generation human rights leaders to end mass criminalization and gun violence through grassroots organizing, advocacy, and education. We are building a racial justice movement committed to creating a democracy where all Black and Brown people have social, political, cultural, and economic freedom and the right to be safe.
On February 26, 2012, unarmed Black teenager Trayvon Martin, was shot and killed by a neighborhood watchman in Sanford, Florida simply because he “looked suspicious.” Founded in the wake of the murder of Trayvon, Million Hoodies formed in response to the media’s failure to adequately report on the events leading to Trayvon’s death. While George Zimmerman remained free, mainstream media had failed at covering the story.
Million Hoodies successfully helped to generate global support for the arrest of George Zimmerman by collecting over two million petition signatures on Change.org (created by students at Howard University), which became the fastest growing petition in the history of the Internet. Trayvon Martin became the only news story of 2012 to surpass the presidential election in mainstream media coverage. In 2012, Million Hoodies created a new tool to help track and document incidents of police misconduct and institutional discrimination and has since collected over 2,000 incidents of misconduct in New York City alone. In 2014, Million Hoodies partnered with ColorOfChange.org in a successful grassroots campaign to stop the criminalization of Black youth wearing hoodies in pubic spaces in Oklahoma.
Million Hoodies has generated millions of dollars in earned media for victims and families of senseless gun violence and received several awards, including: 2 Cannes Lions, 2 Gold Andy Awards, 2 Bronze Art Director’s Club Awards, a 2013 D&AD Silver Pencil nomination, a 2013 Webby Award nomination for Public Service and Activism (which placed Million Hoodies as one of the 5 best campaigns in the world in its category), and the 2013 Do Something Award Grand Prize, which honors world changers aged 25 and younger.