New York, NY @millionhoodies



Mission  |  Vision  |  Theory of Change  |  Background   |  Team   |  Partnerships


Million Hoodies Movement for Justice is a national racial justice network that protects and empowers young people of color from mass criminalization and gun violence. We utilize media and networked-based organizing to transform public discourse and systems while building next generation human rights leaders.

We promote frameworks and strategies that address a vision for racial justice that intersects across marginalized identities. Million Hoodies is dedicated to advancing a participatory democracy and human rights for all young people of color.


We seek to build a safer and more just America by transforming the public narrative on the criminalization of young people of color while providing the tools necessary for communities to protect themselves. We envision a society where all Black and Brown people exist with dignity, justice, and humanity. Million Hoodies will inspire and equip young people of color and our co-conspirators with the tools and platforms to fight back against mass criminalization in a way that builds power and agency to push towards transformative change.


Million Hoodies will work towards this mission and vision by:

  • Empowering a network of online members, students, and artists across the United States to build local power.
  • Galvanizing the masses and push counter-hegemonic approaches to community and public safety.


On February 26, 2012, unarmed Black teenager Trayvon Martin, was shot and killed by a neighborhood watchman in Sanford, Florida simply because he “looked suspicious.” Million Hoodies was founded on March 2012 in response to the murder of Trayvon and the events leading up to and after his death. While George Zimmerman remained free, mainstream media had failed at covering the story.

Million Hoodies successfully helped to generate global support for the arrest of George Zimmerman by collecting over two million petition signatures on (created by students at Howard University), which became the fastest growing petition in the history of the Internet. Trayvon Martin became the only news story of 2012 to surpass the presidential election in mainstream media coverage. In 2012, Million Hoodies created a new tool to help track and document incidents of police misconduct and institutional discrimination and has since collected over 2,000 incidents of misconduct in New York City alone. In 2014, Fox News Correspondent Bill O’Reilly named Million Hoodies onto his ‘evil-doers’ list for our leadership around police accountability and state violence in the wake of the killing of Michael Brown in Ferguson, Missouri.

Million Hoodies has generated millions of dollars in earned media for victims and families of senseless gun violence and received several awards, including: 2 Cannes Lions, 2 Gold Andy Awards, 2 Bronze Art Director’s Club Awards, a 2013 D&AD Silver Pencil nomination, a 2013 Webby Award nomination for Public Service and Activism (which placed Million Hoodies as one of the 5 best campaigns in the world in its category), and the 2013 Do Something Award Grand Prize, which honors world changers aged 25 and younger.