Million Hoodies Movement for Justice is a national racial justice network that protects and empowers young people of color from mass criminalization and gun violence. With over 15 chapters across the country, Million Hoodies organizes students, artists, and young people as next generation human rights leaders and use media to transform the public dialogue on racism. Million Hoodies promotes frameworks and strategies that address a vision for racial justice and is dedicated to advancing a participatory democracy and human rights for all.
We seek to build a safer and more just America by transforming the public narrative on the criminalization of young people of color while providing the tools necessary for communities to protect themselves. We envision a society where all Black and Brown people exist with dignity, justice, and humanity. Million Hoodies inspires and equips our members and allies with the platforms to fight back against mass criminalization to build community power and agency for transformative change.
On February 26, 2012, unarmed Black teenager Trayvon Martin, was shot and killed by a neighborhood watchman in Sanford, Florida simply because he “looked suspicious.” Million Hoodies was founded on March 2012 in response to the murder of Trayvon and the events leading up to and after his death. While George Zimmerman remained free, mainstream media had failed at covering the story.
Million Hoodies successfully helped to generate global support for the arrest of George Zimmerman by collecting over two million petition signatures on Change.org (created by students at Howard University), which became the fastest growing petition in the history of the Internet. Trayvon Martin became the only news story of 2012 to surpass the presidential election in mainstream media coverage. In 2012, Million Hoodies created a new tool to help track and document incidents of police misconduct and institutional discrimination and has since collected over 2,000 incidents of misconduct in New York City alone. In 2014, Fox News Correspondent Bill O’Reilly named Million Hoodies onto his ‘evil-doers’ list for our leadership around police accountability and state violence in the wake of the killing of Michael Brown in Ferguson, Missouri. Most recently in partnership with ColorOfChange.org, Million Hoodies successfully stopped Oklahoma from passing a discriminatory law to criminalize Black youth from wearing hoodies in public spaces.
Million Hoodies has generated millions of dollars in earned media for victims and families of senseless gun violence and received several awards, including: 2 Cannes Lions, 2 Gold Andy Awards, 2 Bronze Art Director’s Club Awards, a 2013 D&AD Silver Pencil nomination, a 2013 Webby Award nomination for Public Service and Activism (which placed Million Hoodies as one of the 5 best campaigns in the world in its category), and the 2013 Do Something Award Grand Prize, which honors world changers aged 25 and younger.